✓ Give Clear Calls to Action
When a potential customer visits your website what do you want them to do?
Do you want them to request a quote? Buy a product?
Subscribe to your newsletter? Pick up the phone and call you?
Whatever it is that you want the customer to do it needs to be presented clearly and simply on your website (ideally on every web page) and easy to do.
✓ Provide Contact Information
Don't risk losing potential prospects by making it difficult for them to contact you.
There's nothing more annoying than landing on a website, being interested in the product or service but then not being able to find the contact details!
It is definitely enough to put you off and not contact them at all. It seems like such an obvious thing but there are many websites that don't display their contact information clearly and will be losing business because of this.
It's a good idea to include contact details on every web page if possible and give people more than one way to get in touch with you so they can choose the method of contact they prefer.
✓ Give a great experience
The best websites are ones that create a great user experience. Sites which are engaging, interactive and pleasurable to browse are the sites which encourage people to visit over and over again.
Try and tell the story of your business throughout your website, give a taste of what you're about and create an experience around your brand that your customers will enjoy.
✓ Keep You Connected
Your website must be connected to your other channels of communication and vice versa. What social media accounts do you utilise? Twitter? Facebook? Google+?
Make sure they are all linked together to help drive traffic and awareness.