In today’s world of digital marketing, things can get thick and very thick for you in the event that you happen to receive negative reviews on Google. Reviews are like the lifeblood to your online marketing efforts as a business and as a matter of fact, you want to make sure that you are getting as much of positive reviews as you can on search engines such as Yelp and Google, some of the known powerhouses when it comes to search engines. Furthermore considering the nature of consumers and how they give their reviews, you need to be indeed up to speed on what it takes for you to be able to grow positive reviews on Google and the like. What we have seen as a trend is that consumers react in real time to the slightest of moments, split second decisions are made to give a review anyway, be it positive or negative.
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One thing to appreciate is that it is these reviews that influence so much the buying decisions of other consumers you happen to be targeting to grow your reviews and business at large. Reviews determine where the consumers will finally spend their monies. This post takes a look at some of the ways that you can win new sales opportunities in this fast paced world where decisions are made in split seconds and this is by growing positive Google reviews. Read on to learn more below. First things first and in this we have to appreciate and reiterate the fact that Google reviews have such an impact in influencing the consumer buying decisions. Think of it this way. You happen to find yourself in such a micro-moment where you need a plumber to fix a mess in your kitchen caused by a leaking faucet.
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What you will do will be to get to your smartphone device and with the use of such tools as Google Voice search, you will seek to “find a plumber near me”. The results will come and at the end of the day, you are going to trust the plumber near you with the highest Google star ratings. At least, this shows how critical data points such as Google reviews are when it comes to making a buying decision for the consumers you may be targeting. A good number of consumers in various studies have actually affirmed the fact that positive Google reviews influence their buying decisions more than ever today and they trust these reviews. See here for more on how to grow positive Google reviews.
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