With this campaign I wanted to ad the element of mystery that the pyramids bring to the brand's visual elements. The concept of the campaign is simple. Find. Scan. Win.
QR Codes will be present on all marketing material to find or could be hidden via smaller stickers for the larger giveaways. These codes will allow the lucky winner who scans it to win the custom Pyrax gaming peripheral (Headset, Mouse, Mousepad) that it is linked to their code.