This project represents the largest campaign I have ever had the responsibility of managing. Participation in Black Friday as a retail customer event supported the business objective of growth for enhanced shareholder returns by driving retail category sales through offering customers in-store and online deals in various categories.
Objectives:
- Brand awareness/participation in Black Friday event
- Increase account sign ups
- Drive in-store sales
- Drive website sales
Responsibilities:
The following material required for each of the five weeks of the promotion period.
- Web Designs for all 4 countries' websites
- Email marketing material
- Google Display Network Ads
- Social Media Content
- In-store screen/poster designs
- Promo/teaser videos
By the end of the promotion, the following designs contributed to the success of the campaign with over R 50 million in sales. Views on YouTube reached about 250 thousand and millions more in impressions on social media and online ads (GDN Banners).