Andrew Yu is a more than 20 year experienced marketing and business development professional. Andrew is the CEO of Armored Fresh, a food tech company developing and manufacturing plant-based dairy alternatives based in Virginia. Prior to Armored Fresh, Andrew headed up the Asia marketing and business development efforts for Fairfax County Economic Development Authority (FCEDA), a leading economic development organization in northern Virginia. Prior to joining the FCEDA, he was a product marketing manager at Freescale Semiconductor (a Motorola company) where he was a part of a team that developed the 3G and 4G (LTE) mobile handsets. Andrew also spent a number of years at a start-up software development company where he managed corporate marketing activities and opened the Asia office for the company in Seoul, Korea. From Seoul, he managed the company’s business development efforts for all of Asia, including China, Japan, Taiwan, and Hong Kong. Andrew’s experiences also include starting his own R&D company, raising capital, mentoring start-up entrepreneurs, and investing in them. Andrew found an investment firm, Willow Capital, in 2018 to invest in rapidly growing, start-up companies in Korea and in the US. Andrew received his BS in International Business at Illinois State University, and MBA in Marketing and Finance from Case Western Reserve University in Cleveland, Ohio.