Geofencing and Its Marketing Benefits

Mobile marketing has outpaced itself with geofencing, which offers companies the capacity to advertise to particular prospective customers who are within a specific geographic radius. Geofencing builds e-boundaries around a certain area with the use of existing technologies, like GPS and radio frequency identifiers.

Although geofencing has been there for some time, the popularity of mobile devices such as smartphones and tablets have made it immensely useful as a way to market a business.

The power of geofencing is undeniable, but probably one of the most significant beneficiaries is Internet marketing, because it gives business owners a whole new localized channel for reaching their market and boosting their revenues. So what exactly are the benefits of geofencing as part of a marketing campaign?

Local Sales Boost

Local optimization, or ranking high in local searches, is very useful for any business. If you are looking to improve your performance in your local market, you have to look consider geofencing. Because it is a location-based technology, you will be able to target local customers within in a specific geographic location. One way of doing this is through promotional push notifications to prospective customers in your location. You can quickly update promotions everyday day or market limited-time offers to pump up your local sales. Look up Propellant Media online to know more.

Improved Metric Analysis

Measuring local sales can be challenging. What made a customer walk into your shop? If you don't have the opportunity to ask each person who enters through your door, connecting it to your web campaign will be next to impossible. However, with people coming in through your geofencing promos, then you have concrete metrics that provide actual data about your sales, the length of time everyone spent in your store, and how often they come by. All such information enriches your analytics.

Personalized Customer Relationships

The third major benefit of geofencing for marketing is the way it lets you get data so as to personalize your offers. It offers you demographics on the local market, including the types of offers they will likely respond to, eventually getting more people inside your shop. If you review your purchase history and see that locals have a preference for a specific product, you can change or adjust your promotions as needed.

Without a doubt, location-based marketing through geofencing is going to be the next big to happen to your digital marketing effort. And what better time to begin than now. Get started by checking out now.

Check out the video at for an introduction to Geofencing.