It’s human nature to want to do what others around us are doing. That’s why so many people keep flying despite the fact that we are facing an unprecedented climate crisis. We believe that most people would be willing to change their behaviour if they realized how grave the situation is and, above all, if they understood the power of collective action.
In a spirit of good will.
In a spirit of leadership.
In a spirit of living the change we seek.
In a spirit of questioning the status quo.
In a spirit of taking meaningful action
to preserve the planet and all who live on it.
Let’s stay on the ground,
even if only for 365 days.
It’s time to start a healthy and respectful discussion
about the delicate subject of flying.
There has never been a better time to talk about reducing our carbon footprint. We need to look at all our options for taking action, whatever their scale, popularity or ease of access. In addition to staying on the ground, this could include our eating habits, public transit, energy efficiency, zero waste, minimalism and citizen engagement.
Let’s think about the definition of an acceptable lifestyle. And let’s be brave enough to look our out-of-control behaviours in the face. What is the real price of our need to get away from it all, at all costs and at low cost?