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Digital marketing agencies use data-driven analysis to make decisions about the effectiveness of their campaigns and constantly refine and update them. Considering that more retailers are moving to ecommerce, having a solid online presence is a must. PPC and SEO are excellent ways to attract foot traffic and online sales. A high-end digital marketing service will have specialized team members with experience in your industry. A team will be staffed by an account manager and an Executive Sponsor, who will act as the CMO of the entire team. The team will keep you informed of progress and make recommendations for future changes. During monthly meetings and weekly calls, they will provide you with a thorough evaluation of your business' performance. A digital marketing service is also much less expensive than traditional advertising. Traditional advertising methods often require huge upfront investments, but digital marketing services offer more flexibility and lower upfront costs. In addition, PPC advertising is only charged when someone clicks on your ad. And SEO services help you get your website ranked in search results without a large upfront investment. These factors make digital marketing more affordable for small and mid-sized businesses. Using a digital marketing service will help your business connect with its audience through various channels, including the business website, social media platform, and paid search advertising. These services will help you connect with your target audience and convert them into paying customers. In addition, they will help you establish a solid bond with your audience. When choosing a digital marketing service, make sure you choose one with the most experience and expertise. You want a company that is familiar with your industry and will incorporate features that have proven to work for others. 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