According to Renner, the eventual tattoo will not just represent those who died that day but also those who worked tirelessly to secure the area and ensure Americans who were killed in combat came home to the United States.
“What I’m doing is about everyone who came together to aid our brothers in need,” he said. “From the [U.S. Army] Rangers providing perimeter security and blocking positions, to [U.S. Air Force] Pararescuemen assisting in retrieving [Marcus] Luttrell who avoided being apprehended by enemy combatants and Combat Controllers safely landing helicopters in an extremely austere environment. This mission made sure that families can visit their fallen loved ones at places of rest around the nation. And this could not have been completed without a team effort.”
Renner said that Everence’s patented process makes it is tremendously effective at maintaining its integrity within the tattoo. The reason behind this is due in part to the polymer (PMMA) used in the procedure. It is so small that it only resides in the dermis of the body and defenses such as white blood cells do not recognize it as a threat.
“That’s one of the remarkable aspects about Everence,” Renner said. “The product is extremely safe because it is developed under the strictest [quality control] standards in the world. We believe in its value so much that our artists and brand ambassadors are completely indemnified from legal ramifications if problems were to arise.”
Renner said that he believes in the product so much and its meaning that he has already taken DNA from his wife, Wanda and had it placed into ink and added to a tattoo in the form of a red heart on his calf. It’s the sincerest public display of love for his wife due to his constant travels while in the military and her continual battle with cystic fibrosis, he said.
“When you see her and others with this condition, you don’t know what they have to endure behind closed doors with the treatments and medicines,” Renner said. “I know motivated people. And she’s at the top of that list because she’s not letting the condition hold her back from what she wants in life. This is especially true when I see her put on her running shoes and go for a nice run.”
Everence isn’t just for tri-athletes or members of the special operation community, but for anyone who wants to convey the inspiration they receive from those around them, Renner said.
“You don’t have to be anybody ‘special’ to use Everence,” he said. “You can be a father or mother working long hours and multiple jobs to take of yourself and family. Everence allows you to keep those who have shaped your life with you always. And that’s why I am using it to pay respect to people who’ve given the ultimate sacrifice of their lives on behalf of other people in Operation Red Wings.”
