Research Interests
I study consumer behavior and I am interested in how intrapersonal and interpersonal processes affect product choice and consumption experience. In my research I primarily rely on experimental methods (laboratory and field). For more detailed information about my ongoing projects, please check the tab "Reseach" above.
Experience & Education
- Assistant Professor of Marketing/Lecturer, University of Groningen
- Visiting Scholar, University of Arizona, Eller College of Management
- Ph.D., Maastricht University
- M.Sc. Business Research (Research Master), Maastricht University
- B.Sc. International Business, Maastricht Univeristy